HOUSTON, Texas – If you’re a foodie into social media trends then you’ve seen how caviar has taken over most people’s cabinets.
Often referred to as a delicacy, caviar is becoming more popular as TikTok users are finding unique ways to prepare it with regular food. Even throwing caviar parties, including chicken nuggets, burgers, and fries.
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Now, Pizza Hut is hoping on the trend, with its new “Pizza Caviar.”
“A first-of-its-kind innovation that transforms the fine dining trend into something completely unexpected. Caviar has been elevating some of the world’s most beloved comfort foods with the unexpected hi-low pairings popping up in upscale restaurants and gracing social feeds across the country,” the company said in a press release.
Bougie like caviar. Delicious like pizza. We’re fusing the two in one Pizza Hut exclusive: Pizza Caviar. All the pizza flavor you crave but in caviar.
— Pizza Hut (@pizzahut) April 9, 2025
Available 4/10 – 4/12 at 932 8th Avenue, NYC Pizza Hut location only. 3 Boneless Naked Medium wings only. Availability, pricing,… pic.twitter.com/0ssRkesffe
Pizza Hut said it was inspired by the social media trend “caviar bumps,” making bite-sized pizza caviar pearls that are made taste like pepperoni and designed for dipping, dunking, and bumping.
“Crafted to replicate the look and feel of traditional caviar – without the fish – Pizza Caviar delivers a bold, smoky pepperoni flavor in a fun new form. Pizza Caviar is the star of the brand-new Pizza Caviar Bump Box – a luxe, limited-time twist on My Hut Box®, Pizza Hut’s signature combo meal," the company said.
The box will include one cheese personal pizza, a choice of three plane boneless wings or fries, topped with bursts of pepperoni-flavored “Pizza Caviar”.
The Pizza Caviar bump boxes will only be available at the company’s New York City location located at 932 8th Avenue from April 10 through April 12, but we are hoping the company will expand the offer nationwide.
Would you try it?