HOUSTON – Movies on the big screen have made a huge comeback this year, and AMC Theaters is hoping more people will take advantage of the opportunity this summer with a huge discount on Wednesdays.
While inflation is reportedly cooling across the country, pockets are still hurting.
That’s why AMC Theaters, the largest movie exhibitor in the U.S. and the world, is introducing “50% Off Wednesdays.”
Avid moviegoers may be familiar with “Discount Tuesdays,” but now, starting July 9, the initiative will be available for new and existing members through its AMC Stubs reward program.
“The introduction of Discount Tuesdays several years ago has turned Tuesday into one of the best-attended days of the week, in part because there is a segment of the moviegoing audience who looks first for a great value in their moviegoing,” AMC Theaters CEO Adam Aron said in a statement. “With the introduction by AMC of 50% off Wednesdays, we’re looking to turn Wednesday into a similarly strong-attendance day for moviegoers at our theatres.”
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The CEO added that the initiative is due to the success from box office sales in the spring.
“Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery,” he concluded. “But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend.”
To learn more about the initiative or AMC Stubs, click here.