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H-E-B marks 120 years with a chance for 120 Texans to win free groceries for a year

HEB giveaway (H-E-B)

In celebration of its 120th anniversary, H-E-B is giving 120 lucky Texans the chance to win a year’s worth of free groceries through its Big Game sweepstakes.

Starting February 10 through June 9, customers can enter the sweepstakes by scanning the barcode in their My H-E-B mobile app during checkout. Each day, one lucky winner will be selected, with 120 winners receiving a year’s worth of free groceries.

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The commercial, featuring a song by country music artist Aaron Watson, pays tribute to H-E-B’s longstanding presence in the Lone Star State.

READ MORE: Which grocery store gives you the best deal? Here’s what we found at Walmart, H-E-B and Kroger

“At H-E-B, we are deeply humbled and grateful to have served communities across Texas for 120 years,” said Ashwin Nathan, H-E-B Group Vice President of Marketing. “We couldn’t have made it this far without the support of our amazing customers. As a people company with a mission to serve all Texans, we wanted to go big with this milestone, and what better way to do it than by celebrating our amazing customers who have been by our side throughout the years and continue to support us every day.”

SEE ALSO: Study says Houston has one of the lowest inflation problems, but do our pockets beg to differ?

To learn more about the sweepstakes, including official rules and additional entry methods, visit heb.com/giveaway.


About the Author
Holly Galvan Posey headshot

Holly joined the KPRC 2 digital team in March 2024, leveraging her eight years of expertise in blogging and digital content to share her passion for Houston. Outside of work, she enjoys exploring the city's vibrant scenes, all while balancing her roles as a wife and mother to two toddlers.

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