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What’s cooking for the Super Bowl? Here’s what everyone’s Googling

The countdown to the Super Bowl is heating up, and so are the search trends! From charcuterie boards taking a game-day twist to team-inspired cocktails, fans are getting creative in the kitchen. (Copyright 2024 by KPRC Click2Houston - All rights reserved.)

As the countdown to the Super Bowl heats up, so do people’s search histories. According to Google Trends, football fans aren’t just prepping for the big game—they’re also gearing up for the ultimate food spread. From viral appetizers to team-inspired cocktails, here’s what’s trending on Google in the lead-up to Super Bowl Sunday.

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Charcuterie, but make it game day

One of the top trending Super Bowl food searches? “Charcuterie board.” Apparently, cheese and cured meats are making their way to game-day spreads in a big way. Whether it’s a classic meat-and-cheese board or a themed version with football-shaped crackers (another top search), snack platters are taking center stage.

Appetizers that bring the heat

When it comes to pre-game bites, classics are reigning supreme. The most-searched Super Bowl appetizers over the past week include:

  • 7-layer dip – a fan favorite year after year
  • Pigs in a blanket – the bite-sized MVP
  • Philly cheesesteak sliders – a nod to football’s most passionate fan bases
  • Jalapeño poppers – for those who like a little kick
  • Cowboy caviar – a fresh, zesty dip that’s taking over social feeds

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Super Bowl salads? Believe it or not

Not everything on the menu is deep-fried or covered in cheese. Surprisingly, searches for chicken salad and pasta salad have surged in the past week, proving that even on game day, some fans are looking for a lighter option.

What’s on the drink menu?

It wouldn’t be a Super Bowl party without a few drinks, and this year’s most-searched cocktail recipes include:

  • Jungle juice – the ultimate party punch
  • Old fashioned – for whiskey lovers
  • Margarita – a timeless crowd-pleaser
  • Espresso martini – for fans who need to stay awake for Kendrick Lamar’s halftime show
  • Sazerac cocktail – a New Orleans classic making a strong appearance

The dip game is strong

It’s not a Super Bowl party without dip, and according to Google Trends, these are the top contenders:

  • Buffalo chicken dip – spicy, cheesy, and undefeated
  • Jalapeño popper dip – a twist on the classic appetizer
  • Crab dip – a seafood sensation
  • Philly cheesesteak dip – a meaty, cheesy tribute to a football staple
  • Cannoli dip – for those who need a sweet ending to their snack lineup
  • Team-Specific Food Trends

Fans are also searching for food ideas that align with their favorite teams. For example, Kansas City foods for the Super Bowl is trending, which likely means a lot of BBQ is in the works. Meanwhile, Philly fans are keeping it classic with searches for Philly cheesesteaks and crab dip to represent their city.

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The Super Bowl food staples that never miss

Some foods peak in popularity every Super Bowl, and this year is no exception. Google Trends shows that buffalo wings, nachos, potato skins, beer cheese, and Hawaiian roll sliders continue to be game-day staples.

So whether you’re team dip, team sliders, or just here for the drinks, one thing is clear—this year’s Super Bowl food lineup is shaping up to be just as exciting as the game itself.


About the Author
Jyesha Johnson headshot

Jyesha Johnson, a Mississippi Delta girl who swapped small-town newsrooms for big-city screens at Houston’s KPRC 2, is all about telling stories—whether it’s on the web, social media, or over a good meal. When she’s not crafting content, you’ll find her outside soaking up nature or hunting down the best food spots.

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