High school athletes in Texas may soon be able to profit from their name, image, and likeness (NIL), a game-changing development similar to recent shifts at the college level.

These bills could soon allow high school athletes to earn money from their name, image, and likeness, just like their college counterparts.

The U.S. Department of Education says plans for colleges to pay athletes directly for their name, image and likeness deals would run afoul of Title IX.

NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who have given verbal commitments to other schools.

The entrance of name, image and likeness deals in college sports has raised questions about what it means to be a tax-exempt charitable organization.

No matter who takes home the College Football Playoff championship Monday night in Houston, a rare nonprofit from the murky, still-developing world of Name, Image, Likeness programs is set to come out on top.

The NCAA took a step toward putting rules in place to regulate the way college athletes can be compensated for their fame.

The foundation that supports Texas A&M athletics says it is closing a branch set up for donors to support endorsement deals for Aggies athletes.

It’s been a year since college athletes have been able to capitalize on their status with name, image and licensing deals, and some are making thousands of dollars.

Hundreds of college athletes from schools all over the country are in Atlanta this week.

HOUSTON - The Texas High School Coaches Association is “not promoting” Name, Image and Likeness at the high school level. That is not changing.

College coaches are trying to get a handle on the recruiting impact of athletes' ability to profit off their fame.

NCAA President Mark Emmert says he will seek temporary rules as early as July to ensure all athletes can be compensated for their celebrity.

An Associated Press survey of Division I athletic directors found that nearly 73% believe allowing athletes to be compensated for use of their name, image or likeness will decrease the number of schools that have a chance to be competitive in college sports.