James Avery donating 100% of proceeds from ‘Heart of Texas’ charm to Hill Country flood victims

Company also pledging $1 million to recovery efforts

A similar Texas necklace from James Avery (Amanda Cochran, James Avery)

Kerrville-based jewelry company James Avery Artisan Jewelry is giving back to the Hill Country community after the area faced catastrophic flooding.

Monday night, the company announced on Facebook that it would be donating 100% of its proceeds from its “Deep in the Heart of Texas” charm to relief efforts in the area.

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Additionally, the company announced it has pledged $1 million to support the urgent needs in the Kerrville area.

“To all those affected, we send our love, strength, and heartfelt prayers. And to the first responders and neighbors who have stepped in with open hands and open hearts, we offer our deepest gratitude,” a portion of the post on the James Avery Facebook account read.


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