Juneteenth was finally recognized as a federal holiday. Then came commercialization.

“Companies that are having these picnics for their employees and feeding them fried chicken and watermelon — who made that call?” Torrina Harris of Galveston, Texas, quipped.

Galveston Juneteenth (KPRC 2)

Juneteenth may be the country’s newest federal holiday, but for many Black Americans, June 19 has long been associated with homegrown community celebrations, if not at least understood as a day to symbolize freedom.

“For Black folks, there has been a long tradition of commemorating Juneteenth,” said Amara Enyia, policy and research coordinator at Movement for Black Lives.

But now that Juneteenth is a federal holiday, complete with offices and schools closing in recognition of it, the inevitable has also taken shape: commercialism.

Read more on NBC News here.