Cracker Barrel’s Facebook post about its plant-based sausage ignites comment culture war
“Discover new meat frontiers,” the Facebook post read.
NBC News
Updated: August 5, 2022 at 8:53 AM
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Cracker Barrel has accidentally been thrust into the culture wars.
The restaurant chain on Monday ignited a fiery debate on its Facebook page after encouraging its customers to “discover new meat frontiers” with its plant-based sausage offering.
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“Experience the out-of-this-world flavor of Impossible™ Sausage Made From Plants next time you Build Your Own Breakfast,” Cracker Barrel wrote in its post, which featured an image of eggs, hash browns, and two patties with a toothpick labeled “Impossible™” planted in one.