If youโve ever visited Buc-eeโs website, you may have been disappointed to discover an online marketplace for its products doesnโt exist.
โAs a Texan, it would be my dream to help Buc-eeโs sell their delicious snacks online,โ Plano entrepreneur Chris Koerner said.
โBut the Buc-eeโs founders will not answer my emails, so I took matters into my own hands.โThis week Koerner launched TexasSnax.com, an online third-party reseller of Buc-eeโs products.
Though Pirate Joeโs shut down in 2017, after a lawsuit from Trader Joeโs, Koerner believes explicitly stating that heโs a reseller, unaffiliated with Buc-eeโs, protects him, Texas Monthly reports.
โSelling a new product is protected under first-sale doctrine, but if you imitate them, you can get in trouble,โ Koerner told Texas Monthly.