HOT WHEELS

Houston’s “Hometown Hero” Trae Tha Truth can now add “Hot Wheels creator” for his latest addition to the toy collection.

One manufacturer says nearly 2 million toys are stuck in Chinese factories, warehouses and ports. 'There is simply not enough time to get products on the shelf this year.’

Mattel will soon offer its first digital art pieces for sale in the form of non-fungible tokens, The New York Times reported Thursday.

My abuela showed me how to make them when I was 4, and I showed my son when he was 4.

Consumers stocked up on board games, not Barbie dolls, amid the coronavirus pandemic, sending Mattel's sales in the first quarter tumbling. With schools and afterschool programs closed, parents sought out family-friendly games, outdoor toys and art kits to keep their children busy. The action figure, building set and games category fell 21%. Brands such as Hot Wheels, which saw sales bloom 5%, and games such as Uno and Pictionary were bright spots for the company during the quarter. "However, the company saw improving POS trends in April, and gross margin performance was better than expected."

Now, Hot Wheels has introduced two different remote-controlled Cybertruck toys. The toys are part of Hot Wheels' new Cybertruck R/C line, one small and one large. I mean, we're Hot Wheels, after all," a statement from Mattel, the owner of Hot Wheels, said. Today's best Activision Hot Wheels Beat That deals Low Stock Hot Wheels Beat That - PS2... Walmart $13.99 View Hot Wheels: Beat That! -... Walmart $17.99 View Hot Wheels: Beat That -... Amazon $51.69 View Low Stock hot wheels: beat that - xbox... Walmart $89.39 View Show More Deals

HOUSTON – Houston has been chosen as one of the 18 nation-wide stops for the 2020 Hot Wheels Legends Tour. According to a news release, the Hot Wheels Legends Tour is the world’s largest traveling car show where people can see all kinds of custom cars. According to the Houston event page, there will be a fleet of Hot Wheels-esque custom cars, photo ops, a die-cast vending truck, a Hot Wheels kid zone and more. You can read the contest rules and judging criteria on the Hot Wheels website. When is the Houston stop?

Hot Wheels Legends Tour roars back in Houston this AprilLuis Rodriguez's creation, 2JetZ, will be immortalized as a 1:64 die-cast Hot Wheels. Luis Rodriguez's creation, 2JetZ, will be immortalized as a 1:64 die-cast Hot Wheels. Image 1 of / 37 Caption Close Hot Wheels Legends Tour roars back in Houston this April 1 / 37 Back to GalleryThese are literally big toys for big boys. The Hot Wheels Legends Tour is back for the third year and on the hunt for the next life-size custom car worthy of becoming a Hot Wheels die-cast toy, according to a news release. The Legends Tour brings together cars of almost every make and model that embody the Hot Wheels brand and were excited to take it to the next level in an even bigger and better way in 2020.In 2019, the Hot Wheels Legends tour brought together more than 90,000 fans and 5,000 custom cars from across the United States, Mexico and Germany.

For Mattel, this holiday toy shopping season, the last of the decade, has been all about the "big brands" and "big franchises," according to CEO Ynon Kreiz. That is the case especially for the toymaker's iconic Barbie and Hot Wheels lines. New additions to the Barbie brand, which launched with the Barbie Dream House in 1962, include the Barbie Dream Plane and Judge Barbie, which Kreiz said is made to empower girls. After selling 500 million Hot Wheels items in 2018, a record, Mattel expects to exceed that number in 2019, he added. Kreiz gave "Mad Money" host Jim Cramer a preview of the hottest-selling toys the company launched this year.

The National Toy Hall of Fame in Rochester, New York, announced its three inductees for 2019 on Nov. 7. (CNN) - Matchbox Cars and coloring books have entertained children -- and cluttered their bedroom floors -- for generations, and now they're in the National Toy Hall of Fame. The Strong Museum of Play, which runs the hall, announced the 2019 inductees on Thursday. "It's only fitting that they join the Toy Hall of Fame to sit in the winner's circle alongside Hot Wheels, the other titan of the field." The National Toy Hall of Fame was established in 1998 to recognize "toys that have inspired creative play and enjoyed popularity over a sustained period,"It says anyone can nominate their favorite toy to be considered for the honor.

Shares of Mattel jumped as much as 7% in extended trading Thursday after the company posted a narrower-than-expected loss in the second quarter and reported strong sales of its Barbie dolls and Hot Wheels cars. Mattel had struggled in the wake of Toys R Us' bankruptcy and eventual closure last year. Notably, this is the first quarter in which shipments to Toys R Us don't affect comparisons. Toys R Us shut all of its locations by June 29, 2018. In the quarter, sales of Barbie rose 9% and sales of Hot Wheels jumped 5%.