LA Olympics to sell naming rights to some venues in game-changing deal for 2028
Read full article: LA Olympics to sell naming rights to some venues in game-changing deal for 2028Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committeeโs long-sacrosanct policy of keeping brand names off its stadiums.