Max changing streaming app name BACK to HBO Max: ‘Same app, new-ish name’

Remember when HBO announced it’d be changing its streaming app’s name from "HBO Max" to just “Max”? Well, they’re officially going by the old familiar name.

In a post on X Wednesday morning, Warner Bros., HBO’s parent company, clearly braced itself for the backlash and confusion. That’s because Max reposted HBO Max’s “revived” X account, saying, “Your move, @X.”

The original post featured character Jon Snow (played by Kit Harrington) from the hit series, Game of Thrones, with the caption reading: “What is dead may never die. HBO Max coming this summer. Same app, new-ish name.”

This semi-rebranding comes after HBO decided to shorten its streaming app’s name in 2023 to just “Max.” Naturally, many were critical of the change, but with time, we came to accept it.

Though some of us still called it HBO Max, or quickly corrected ourselves.

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The reversion is expected sometime this summer, along with a ton of smoke from people on the internet. And HBO is leaning into the jokes by poking fun at the situation on its Max social media page with legally approved memes making light of the confusion by using three Superman characters (instead of Spiderman) pointing at one another and the different HBO names.

If you look closer, in the right-hand corner, you’ll see “HBO GO” logo hiding behind some boxes.

“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” David Zaslav, president and CEO of Warner Bros. Discovery, said via the Associated Press. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”