Blue Bell’s got a new flavor, inspired by breakfast

Blue Bell is releasing a new flavor, I (heart) Cereal Ice Cream. (Blue Bell)

HOUSTON – Blue Bell is out with a new flavor, y’all.

The ice cream is called I 💖 Ice Cream and is made with the “fruity cereal, combined with confetti sprinkles and coated fruity cereal pieces.”

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“Need an excuse to eat ice cream for breakfast? Now you have two great reasons! National Ice Cream for Breakfast Day is Saturday, Feb. 4, and Blue Bell is releasing a new flavor today, I Cereal Ice Cream.

The flavor is available in the pint size, “but only for a limited time,” a social media post reads.


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